About Me

I’ve always been a storyteller

As a kid, I quit softball because it clashed with my favourite programme Inspector Gadget. It was a decision my team (and my parents) didn’t love, but hey, I knew what held my attention. And still does. Stories.

That same instinct has shaped my career. For more than 20 years, I worked across traditional media and digital, helping brands, organisations, creators and founders find the stories worth telling. And figuring out how to bring them to life.

I’ve worked with some of the biggest names in media alongside startups, creators and people building something from scratch, across the US and Europe. That mix has given me a pretty broad view of storytelling, from big, polished productions to scrappy ideas that just need someone to figure out how to make them work.

A Career in Stories

  • Viacom: 2008-2014

    I started out in integrated marketing at Viacom, where I turned partnerships into entertainment through larger-than-life campaigns and moments across MTV, Nickelodeon and its network of properties. I worked closely with talent, brands and creative to produce an MTV Movie Awards short film with Chevrolet, a Guinness World Record with Rob Dyrdek and The America List with The Buried Life and Subaru.

  • HBO: 2014 - 2015

    At HBO, I moved into national marketing, developing cross-platform marketing campaigns for our cable partners, including Cox, Charter and Time Warner Cable. I worked across on-air, social, digital, media and retail, bringing HBO programming and products to audiences beyond the big screen.

  • Fullscreen: 2015 - 2016

    I moved into an emerging space where brands, creators and new ways of telling stories were beginning to converge. At Fullscreen, I developed some of the early creator-led campaigns for major brands, working with many of the OG YouTube creators at a time when “influencer marketing” wasn’t an established industry yet. I pioneered VR/360 content, developed YouTube series and produced family-led creator campaigns for Samsung, Visit California and Tide.

  • Red Bull: 2016 - 2021

    I was recruited to Red Bull Media House to build a new line of business around creators. As the first hire for this topic, I built the team, creator network and infrastructure needed to scale the model across Red Bull’s global channels and markets. We worked with creators as production partners, including Sabrina Cruz and Luke Korns to develop YouTube-first formats and high-impact stories across sports, athletes, events. This included Origins, a series created with Andy Burgess.

And now, I’m telling some of my own…

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