Work
A few things I’ve made, built & helped bring to life From launching YouTube channels and developing repeatable formats, to reshaping social strategies and building brands, I work across strategy, creative and production. I help turn ideas into work that connects with people and delivers results.
Intuit QuickBooks UK
Building a Youtube channel from scratch Created QuickBooks Studios UK and developed repeatable entertainment formats designed to reach a new audience.
Helly Hansen
Shaping how an outdoor brand tells stories on social and YouTube 
A year-long freelance engagement spanning global social strategy, content guidelines, social campaigns and YouTube-first storytelling.
Trainline
optimising youtube beefore a us content launchReworked 30+ existing assets, programming, and playlists to improve discoverability and create a stronger foundation for the channel.
ODLO
USING A SPORTS PARTNERSHIPTO rethink how toShow up on social Developed a social-first content platform for ODLO’s sponsorship of Engadin Skimarathon through creators, ambassadors, community and social storytelling.
TAG
repositioning a female athlete management agency Redefined TAG's visual identity, messaging, and social strategy to help position the agency as a leader in female athlete management.
ESkootr Championship
launching a new sport on socialDefined how a new global sport would show up on social, developing the strategy, content formats, programming, and community approach for its launch.
TELUS
turning a content strategy into social ideas Developed a dozen social concepts aligned to TELUS’ three communication pillars: Educated, Connect and Champion.
