TAG Athlete Management

Freelance • 2025

repositioning a female athlete management agency to match its ambition

The Challenge

TAG had a strong proposition and a clear opportunity to disrupt the traditional athlete management model, but its brand identity and social presence didn’t yet reflect that ambition. Its identity, messaging, and social presence needed to feel as distinctive as its ambition.

The Approach

Working collaboratively with TAG's CEO and a sports PR consultant, we redefined the brand's visual identity and positioning by creating a bolder identity, clearer messaging, and a more cohesive presence across the website, pitch materials, and social.

I led the social overhaul, translating the new positioning into a social strategy built around the people at the heart of the business: its athletes. The approach focused on humanising the brand through athlete-led storytelling, while creating repeatable formats that could make the account more consistent and engaging.

  • New Carousel Format: Athlete Profile

  • Updated Website

  • LinkedIn: Introduction Post

  • Updated Master Pitch Deck

  • New Reel Format: Athlete Story

  • Updated Website

  • Updated Instagram Feed, Bio & Handle

The Outcome

The new approach doubled TAG’s Instagram following in four months, while the new positioning and social presence helped attract attention from competitors, athletes, and potential partners, contributing to new athlete signings.

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