Services
Helping people tell better storiesI work with brands, creators and founder-led organisations to figure out what they should say, how they should say it, and how to turn it into content people actually want to watch.
Sometimes that means building a strategy from scratch. Sometimes it means finding the story inside an existing idea. And sometimes it means rolling up my sleeves and making the thing. And I really love that last one.
What I can help with
YOUTUBE & CONTENT STRATEGYYouTube is where my deepest expertise lies. I spent six years working exclusively on the platform and in the creator space. It's still the platform I'm most excited about.
I help develop channels from scratch, build repeatable formats, and shape the bigger content strategy around them. YouTube is more than a place to publish videos — it’s a world with its own identity, community, personalities, formats, and original IP. The best YouTube channels give people a reason to come back. And I love helping create that reason.
creative & storytellingI develop social-first concepts, recurring formats, and broader storytelling approaches, whether that's a founder-led narrative, helping a creator or athlete build their presence, or developing content for a brand or organisation.
The platform always informs the creative. Each has its own audience and rules. I understand how they work, then build stories that fit the environment. And sometimes that means breaking the rules.
CONTENT productionI can take an idea through to a finished video when the project calls for it, or build and manage the process needed to bring a bigger idea to life. I often work with creators as production partners, bringing their skills and platform-native instincts into the process.
My production experience spans creative direction, story & format development, scripting, on-set direction, and editing and post-production.